From the designer

Hi! My name is Samia, I’m a Pakistani American designer based in NYC. I studied textiles and product development in school and used to share some of my sewing projects on social media. After a chance encounter in 2020, influencer Afshan Nasseri found my work and asked me to make her a custom piece— I wanted to start a label eventually, so I took it as a kickstart.

When designing clothes, I honestly just think about what I’d enjoy wearing; what would make me feel comfortable, confident and unique. So if by wearing my clothes, I can make you feel any (or all) of those things, that makes me very happy.

I love the idea of finding a unique middle ground between my own heritage and influences of South Asian fashion with contemporary design. Clothes that you can wear in your everyday life, that'll hopefully be loved by you for years to come.

As a designer, I’m deeply committed to transparency. I strive to maintain slow and ethical production throughout every pillar of the brand. More on that here.

I’m happy you’re here,
Samia